Soaps for Women

In the world today I have noticed that mostly a lot of products have been divided between men and women. For example, in the production of perfume, there are feminine perfumes and masculine perfume. Especially in the production of soaps, there are soaps that are for men and there are soaps for women.  I think that depends on the scent of the soap that defines which soap is for who. Sweet smells are usually made for by the female group of individuals and the strong smells are for the male group of individuals. Because of this, I have decided that my market will be women. I would like to design the packaging and advertising for soaps for women. Especially since my soaps will be representing sweet tropical scents.

"On top of that, the neuroscience behind the gender-scent connection shows that an association with a certain memory influences your reaction to a scent. If you feel that flowery scents are feminine, it may be because those are the fragrances your mom always wore, and she wore them because her mom did, and so on. As anecdotal evidence, one survey found that some of the most popular scents for Britons were the cozy smells of suburban home life, including cut grass and Sunday roast. Another poll showed that on the island of New Zealand, favorite aromas included salt air and hangi cooking, a native cuisine." - Christine Venzon reference link

This quote was from an article named  "Why are scents attributed to a specific gender?" It talked about why there has been a division between female scents and male scents. Apparently, this was all due to how things were back in the 19th century. The men were the ones working and women would be referred to as delicate, busy with flowers and stay-home women. That is why sweet smells were made for women and strong smells were made for men. This idea relates to the other statement that "Blue" is for boys and "Pink" is for girls. It is all psychological. However, there some unisex scents made these days. Through this quote, it still encourages me to continue making the soap designs for women, because I see it as a historic culture that should never be broken or tradition. Even though it has nothing to do with biology and it was just a man made- idea that women should use sweeter scents,  as a woman that uses feminine products I think I have grown into it and I cannot change the scents or products I use, and I believe most women see it the same way because it has made us who we are.

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