Grapefruit photoshop process

After I finished creating my patterns I scanned all of them into the computer. I opened the grapefruit pattern on Photoshop and started to add colour to the drawings.

I used the images above as my reference for the colours of the grapefruit and the shading. I used various colours of orange and green to create the grapefruit drawings. I also used various brush tools on Photoshop to create different textures of the orange. This was also all don on Wacom with a Wacom pen.

Grapefruit drawing

I looked at this image to see what type of brush strokes I will have to use in order to make the texture of the grapefruit more visible. What I have noticed is that the artist of this piece used different shades of the colour orange. The artist also painted in a pointillism style, therefore the texture of the orange was seen.

The image above shows the type of brushes I used to create the grapefruit. I had to bounce from one type of brush to the other to make the grapefruit look as realistic as possible. For example, I started out with "Kyle Ultimate Inking Thick 'n' Thin" brush to paint in the base, then I used the other brushes in the image above to layer the painting to create the grapefruit. I started off with the heavier brushes then moved on to the lighter brushes to create a contrast in my painting of the grapefruit on Photoshop.

After I coloured in all the grapefruits with a paintbrush tool on Wacom platform, I created a repeated pattern. I created it by copying and pasting the same pattern and joining its ends together.

Afterwards, I used a magic wand tool to cut out the white background out of my pattern, so I could edit in the background colour that would compliment my pattern.

I used created a new layer and used a gradient tool to add the background colours as an experiment to see how it would look like. However, I might not be sticking with these colours because I want to do some extra research on what colours I should use in order to give out an exotic feel. 

Reflection:

It was difficult for me to colour in the drawings that were on the edges of the page because the other part of the drawing was on the other side of the page. Therefore I had to make assumptions of how to colour in the drawing in order that it would look out of shape. In the middle of the last image,  you can see the difference between the four sides of the drawing, when you focus on it you can see the parts do not stick together as well. For my next design, I will just colour in the drawings after I have connected them in order to make sure the drawings connect well.

For my soap scents, I have chosen 2 tropical flower scents and 2 tropical fruit scents. The two tropical flower scents were not chosen by random they had a deeper meaning. They both relate to female qualities. Their meanings all have related to a woman. I chose to do these scents for my soaps because I have decided from the start that I wanted to my target group to be women and therefore these flower scents have not been picked by random they rather enhance my idea and design process.

Plumeria Flower

reference link: Plumeria Flower Meaning

I have highlighted the key meanings of the plumeria flower that states how the flower relates to a woman. When used in the description it says that "means she is available," here it is talking about when the flower is used. What I have taken out from this is that this statement was talking using the flower on a lady rather than on a man. Meaning that the flower is used for women. Another thing that I picked out from the Mexican Culture meaning of the flower. "Plumeria flower gave birth to the gods," usually giving birth relates to a female's characteristics. So this was something else that added more information that Plumeria Flower is for women. This idea dates back I believe until the ancient times that it became part of the Mexican Culture's meaning of the flower.

Hibiscus Flower

reference link: Hibiscus Flower Meaning

The hibiscus flower meaning from the website I have used clearly states that is feminine. The flower itself is feminine. The meaning of hibiscus is "perfect wife or woman." The website also mentioned that it is often symbolized as "young women" because they are as soft and full of beauty as a woman is described.

With all of this research about these two flowers, it encourages me to emphasise the fact that the product is for women through my designs. I will make sure that the flower details are able to be seen clearly in my designs and that they stand out through patterns.

Final look of the four patterns

This is the final look for the designs done by hand. The top left pattern design is of passionfruits and the pattern next to it on the right is of grapefruit. The bottom left pattern design is of the hibiscus flower and the pattern design next to it is of the plumeria flowers.

 

The images above are the reference images I used for my plumeria flower drawings. I paid attention to how the petals were arranged in the photograph and the drawing.

 
The images of the grapefruit are the ones I used as a reference for my grapefruit design drawings. I looked at them to understand how the inside of grapefruit should look like. I wanted my drawing to look as realistic as possible so that the viewers of the packaging design could easily tell what the soap scent is.

 



The images above are the reference images I used to create my design for a pattern of passionfruit.

As you can see from my reference images I looked at the drawing of the object and the real-life photograph of the object. I did this in order to get a proper understanding of how I can make a drawing as real, I compared the drawing to the real life image to see if I could add some extra features to the drawing to make it look more realistic or to just leave it as so. As you can see from my designs I tried to make it look more realistic.

Patterns Process

Firstly, I started out drawing the design in the middle of the paper making sure that it was not touching the edges of the paper. Then I divided the paper in half so it would be easier for me to cut the paper. I used a normal HB pencil to draw out the design and I used a cutting knife and cutting matt when I was cutting the paper in half when the paper was laid horizontally . 

 Then I switched the two halves of the paper from left to right. Afterwards, I taped the paper on the back.

 Afterwards, I turned the paper back to the front to add extra drawings in the spaces, once again making sure that it is not touching the edges of the paper.

I folded the paper once again and cut it when the paper was laid vertically. Afterwards, I switched the two halves left to right and taped the paper on the back.  The last image is the final look of the pattern layout. The reason why I had to cut the paper and switch its sides is that it could form a larger pattern when connected. I will be creating copies of this pattern design and connecting it on Photoshop.

  These hibiscus images were my reference points for my designs and most of the drawing was added with my imagination.

How will I create my patterns

During my first term of Art and design foundation I took 2D and 3D media processes classes. During my 2D classes I got to learn how to create repeat patterns. Julia Rothman,  artist influence used this technique so therefore I decided to stick with it. I will create the pattern then digitally add the colors on to the pattern, to add more depth to the design. I will draw out the pattern and copy and paste it several times on Photoshop to create a repeated pattern and then add the background color and the patterns colors digitally through the paint brush tool on Photoshop.

The images below show the process steps that I will be using to create my own repeated patterns.

Packaging designs

I would like to do a pattern design for my packaging. My artist influence is Julia Rothman.

Floral Pattern reference link

I find her designs quite interesting. I like how the background color contrasts with the drawings, it makes them stand out. These floral patterns give me an idea of how I can create my own floral pattern for the hibiscus and plumeria flowers that I will be using as soap scents.

Flora Pattern reference link

The second pattern is different from the first floral pattern that I picked. This one is not outlined but it stands out because of the use of colors, the black background gives more contrast to the bright colored floral patterns. However, these two Flora patterns by Julia are quite clustered. As I look at the patterns it is hard for me to focus on a single drawing.Especially since I want my designs to quickly let the viewers know what the package is about the drawings should not be clustered instead they should be spread out.

Object Pattern reference link

This object pattern is less cluttered than the floral patterns, it makes the objects stand out more and more focused. I will use this style of the pattern instead. I want my packaging design to be more informative so therefore I will create it a way that is more visible to tell what type of soap it is. The object pattern drawings are also larger than the flora pattern which is good for eyesight, the larger the drawing the clearer it is.

What software I will use:

I will be using Photoshop to create the designs for my advertisement poster and the packaging. I will be using a free mockup for soap packaging.

I will be using the mockup to input my designs so that they would be able viewed from a 3D object, to see how it will look in real life.

This is how the mockup looks like on Photoshop. I believe it will be very helpful for me as I will be able to showcase my design on a 3D object. 

The image above shows what I can do with the mockup, I can change the fonts and the name on the bar soap and the packaging of the soap. I can add my designs on the packaging box and I can change the colours of the walls and play with shadows of the objects and the colour of the soap bar. I believe all those tools will be enough to help me fulfil my goal.

Soaps for Women

In the world today I have noticed that mostly a lot of products have been divided between men and women. For example, in the production of perfume, there are feminine perfumes and masculine perfume. Especially in the production of soaps, there are soaps that are for men and there are soaps for women.  I think that depends on the scent of the soap that defines which soap is for who. Sweet smells are usually made for by the female group of individuals and the strong smells are for the male group of individuals. Because of this, I have decided that my market will be women. I would like to design the packaging and advertising for soaps for women. Especially since my soaps will be representing sweet tropical scents.

"On top of that, the neuroscience behind the gender-scent connection shows that an association with a certain memory influences your reaction to a scent. If you feel that flowery scents are feminine, it may be because those are the fragrances your mom always wore, and she wore them because her mom did, and so on. As anecdotal evidence, one survey found that some of the most popular scents for Britons were the cozy smells of suburban home life, including cut grass and Sunday roast. Another poll showed that on the island of New Zealand, favorite aromas included salt air and hangi cooking, a native cuisine." - Christine Venzon reference link

This quote was from an article named  "Why are scents attributed to a specific gender?" It talked about why there has been a division between female scents and male scents. Apparently, this was all due to how things were back in the 19th century. The men were the ones working and women would be referred to as delicate, busy with flowers and stay-home women. That is why sweet smells were made for women and strong smells were made for men. This idea relates to the other statement that "Blue" is for boys and "Pink" is for girls. It is all psychological. However, there some unisex scents made these days. Through this quote, it still encourages me to continue making the soap designs for women, because I see it as a historic culture that should never be broken or tradition. Even though it has nothing to do with biology and it was just a man made- idea that women should use sweeter scents,  as a woman that uses feminine products I think I have grown into it and I cannot change the scents or products I use, and I believe most women see it the same way because it has made us who we are.

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What types of Soaps will I design packaging for.

Introduction

I would like to create packaging designs and poster designs for exotic/tropical scented soaps. Two soaps will be fruity scented soaps and the other two will be flower scented soaps. I want these soaps to represent a tropical feeling. The image above consists of my ideas of how I want to represent my soaps.

reference link

I have looked at other packaging designs that had fruits and flowers on them. These designs interested me to create the packaging for exotic/tropical scented soaps. What really interested me about these packaging designs is that they seemed hand drawn.

These designs put emphasis on fruits and flowers. They truly stand out and the buyer will easily tell what the soap's scent is by the design. The design clearly gives a message since the drawings are bold and big. 

                                                                              

Reference Link

From this chart, I got to see the different tropical fruits that are out there. I have to pick two fruit that will be the scents of 2/4 of my soaps. That will be grapefruit and passion. Because I personally know how those fruits taste and smell and they are quite good.

Reference link

The image above shows the different tropical flowers that are out there. I can recognise 2, the hibiscus flower and the plumeria flower. 

The white and pink flowers on the image above are the types of plumeria flowers and the deep red flower in the middle is the hibiscus flower. I will be these flowers as scents for my soaps since I have had an experience with both. I grew up in Tanzania which is a tropical country and these types of flowers were growing in my backyard and they both have sweet scents.

Conclusion:
I will be designing the packaging and advertising for 4 tropical soap scents:

2 will be fruits scents:

• passion
• grapefruit

2 will be flower scents:

• plumeria
• hibiscus 

Packaging

As I was doing research about branding I realized that there are a lot of soap packages that have women on them. Because of this I decided to do more research on this, so I searched soaps for women and soaps for men.

                                                        

As I searched on Google  “Bar soaps for women” I saw that most of all the soaps had soft pastel colors and especially pink tones. The font for the branding names of the soaps were more curves and italic. What I understood about the soaps for women the designer for the packaging tried to feminize them by the way the placed the fonts and the colors they used for the packaging.

To get a comparison I searched for “Bar soaps for men.” I saw that there was a big difference between men soaps and female soaps. Men soaps have a more bolder font for the their packaging fonts and they consist of darker colors compared to the women’s soaps. With this information I can think about what is my target group. If my target group is women then I need to think about what will attract them and add those ideas into my packaging designs. If I will be designing the packaging for the men I will need to also think about what aspects relate to men. However if I can create a packaging for everyone but I will need to generalize it.