Major Project 2: initial Ideas and research

For my major project for this term, I will be creating a brand for soap and the advertisement for it.

This will include:
- 4 different designs for packaging for the 4 different types of soaps
-An advertisement poster for 2 types of soap (billboard, social media, billboard, etc.)

So far I have looked into soap brands such as Yardley, Lux and Dove. These were the main soap brands I used while growing up. I decided to create a branding and advertisement campaign for soap because of my interest in how a product's packaging can influence a customers attraction towards the product. I also chose soap instead of any other product because of how it is a necessity in life, and it dates back to years ago, so therefore I chose so I could research on the evolution of it.

Source: Yardley

Source: Lux

Source: Dove

The soap's packaging that I have shown in this blog gave me initial ideas of how soaps are branded and how the packaging is designed. The brand name of the soap is bold in every package in any type of soap package. The design on the package relates to what the soap consists of/ or the name of the soap. The packaging of the soap that stands out to me is the Lux's one because it has a lady on the package. The first thought that goes through my head when I saw this packaging design is that this soap was made only for women. But not just any type of women, women who want to smell luxurious or us luxurious soaps, because of the lady's pose and style.

With all of these thoughts about the lux design, I will be looking into why women are placed in some of the soap advertisement and packaging. I will be looking at the history of it and learn from it, with this research I will get an idea of how to create my designs.

Here is my sign off sheet: Valencia Kitainda Major Project Art, Design & Media: Ethics Form