I have looked at a couple of vintage tourism campaign posters to look at their techniques of illustrating a place to interest the public. I looked at their use of colour and how the sketch out the attractions.
SEE AMERICA tourism campaign posters illustrated by Alexander Dux:
These posters were designed for the United States Tourism Campaign during the 1930s. These posters were trying to promote tourism in the United States' national parks that is why all the posters feature landscapes and nature.
As I look at these posters I can identify the trend that they carry. They all have a simplistic illustration. All these posters have only a few colours used and they are all mostly dull and dark colours. The "SEE AMERICA" title of the poster looks a bit different in each poster, but they are all in bold and their letters are spaced out to fill in the space in the bottom of the page. In all honesty, I personally do not like how these posters were made because of the dull colours, although I like the technique that Alexander dux used, which is the simplistic drawings. My favourite poster of the 'SEE AMERICA' series is the first one of the cave. I liked the way he used lighter and darker shades of blue to create a 3-dimensional image, the style he used was Monochromatic.
UNITED AIRLINES Campaign Posters by Stan Galli:
These series of United Airlines campaign posters for America were made in the 1950s. As I compare this style of illustration to Alexander Dux's style, Stan Galli's illustration in these posters is more vibrant. In the United Airlines campaign posters, Stan Galli uses mostly warm colours such as yellow, red, orange, red-violet, the only cool colours he uses are blue and green. Through the use of those colours, Galli expresses pleasant, mellow feels. These colours also give a feeling of summer vacation.
What I have noticed about these posters is that the only thing that relates them together is the United Airlines heading, as it is the only that connects them because it is similar in each heading. Although, I think the use of bright colours connects them as well. I personally love Stan Galli's illustration's more because I am more attracted by the 'happy,' warm colours. When I will be designing my posters I will take in the idea of using vibrant colours especially since Egypt is a warm, pleasant place for a summer vacation.
